SARAH PFUNDSTEIN
Editorials & Blogs
The following editorials & Blogs served as press releases, informative website content and newsletters. You can read a brief summary of the editorials below or visit the websites they were posted on via the link.
How AI will change jewelry design
An editorial featured on the website of the American Gem Society
As companies embrace AI as a powerful tool, the possibilities for innovation in the jewelry industry are truly expanding. Among other applications, AI imagery software like Midjourney and DALL-E can serve as powerful inspiration for jewelry design.
Delmar's design director, Steven Grotell, views AI as a modern sketchbook. "AI creates happy accidents, and it's my job to find them," he explains. "It's about where you get your inspiration from. I used to get inspired by random images in movies, catalogues, and books; now I can use AI."
Created Forever Education Blog
​​Blog, published on the Created Forever Website.
The blog aims to educate customers about lab-created diamonds while strategically enhancing the brand's online presence. Through comprehensive competitor analysis and targeted keyword research, I develop informative content that builds Created Forever's credibility in the emerging lab-grown diamond market. My responsibilities encompass end-to-end blog development, including writing engaging articles, designing compelling infographics, and implementing custom HTML and CSS coding to optimize the user experience.
Delmar Jewelers Blog
Blog, published on Delmar's Website.
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This blog serves as Delmar's central content hub, housing press releases, newsletter articles, and company communications. I actively seek out compelling company-related topics, carefully crafting narratives for our newsletter and strategically publishing relevant content on the Delmar blog. This approach ensures our audience receives engaging, timely information that showcases our company's insights, achievements, and industry perspectives.​​​​​